Cheers Web Content Nom Du Jur - Technology Needs Us!

Hey there, Parker here.

I’m writing again. I won’t rant and rave in this post. I want to acknowledge a select group in my field that is quick to adapt to the rapid expansion of technology and digital touchpoints.

If you’re new to this site – Welcome! I am the resourceful, creative and quick to smile web content manager (nom du jur) Talitha Parker. Just call me Parker. There weren’t many of us when I started, and now there’s an entire industry of web content professionals. So stay with me, if only to increase the time spent on this page (I’m winking).

Previous Nom Du Jur
Marketing Communications Specialist    Web Marketing Technologists Technical Product Manager Expert Consultant – Communications Web Content Manager Engineering Intern Tier 3 Tech Support Specialist

Cheers to us who’ve turned our niche position as the bridge between IT and marketing/communications into an essential role within the communications and marketing team!

We are the lynchpin in a solid content strategy dedicated to making the best impression possible at every engagement of our company’s brand. It’s no secret that I derive much joy and happiness in my career, and I delight being a lynchpin in previous organizations, teams and several large projects.

We are free to be creative geniuses, happily living in our marketing and communications world. We dream of new ways to expand our digital reach. It is our visions that drive technology to continually develop new tools, systems and techniques to meet our needs.

I stand among a select group who rapidly adapt to new ways of managing content, integrate fresh analytic tools, and apply the knowledge of front end markup and web languages to balance appearance and functionality.

We were the back end programmers, front end developers, and information technology specialists when IT owned both the presentation and data access of a website.

A Great Website is Branded, Practical,
Functional, Mobile, Resourceful and Useful.

We followed the presentation layer of the website to its rightful owner – marketing and communications – embracing our passion for brand, engaging content, natural flow and SEO.

Web Content pros are the bridge between Marketing/ Communications and Information Technology, even when we were the few. Now we are many and we drive technology to keep pace with our goals. Our presence and expertise is the lynchpin in every content strategy for targeted markets as well as the extended reach because we love a great website..

Yes, I’ve been away from my rants, raves and marketing career observations blog for a while. But one thing hasn’t changed; I make it all look good.

Best,

Parker

My Career, My Purpose

Hey there, Parker here.

Last week I read an article about pairing your mission in life with your career.  I have concluded I'm right on track.  It's simple in nature.  I'm passionate, I'm happy and I would voluntarily continue the nature of my work without pay. But yes, the pay is good to keep me housed, fed and warm in the winter.

Well, here's my Nia.  My Career, My Purpose:

Focusing on precise actions and specific tasks that I have done and must continue to do for happiness in life, my purpose, I conclude the following:

My work is a reflection of my life.  Managing the production and presentation of corporate websites is my ministry.  The more love, energy and passion I pour into my career, the more love, energy and resources are immediately returned to me to provide for my health, wealth and growth. The Universe is ever present and makes available infinite wealth, knowledge, intuition, security and happiness when my physical, astral, soulful, emotional, mental, spiritual and causal energy is realizing my purpose.

I am truly happy when I can provide the resources necessary for my team to complete assignments, each according to their expertise and desire. My bliss is pride of ownership for high profile corporate homepages and maintaining the technical back-end systems. I like determining the appropriate metrics to analyze data and develop reports that identify strengths and weaknesses. I LOVE checklists! I must have an environment that encourages lifetime learning, and sharing knowledge with others. I need to believe in the industry as a whole, and the company must provide a service or product that positively benefits the customer, community and economy.

My purpose in life is to be of service to others and my ministry is to help others identify, develop and realize their value, contribution and effect in the oneness of life.

Some people don't consider work to have anything to do with their personal, spiritual or religious belief.  I think it is all tied together.

Best,

Parker

Love What You Do...

And you'll never have to work a day in your life. Hey there, Parker here. That sentiment is spot on and I was recently reminded of that truth while reading Tacoma Perry's article "Turning Your Passion into Profit," My Fox 5 Atlanta (01/06/2011).

I get paid to do what I love – web production and content management. Second only to playing Monopoly and CIV 4, I consider my web career a fun way to spend my time.

I don’t need to be the boss to have job satisfaction. I don’t strive to manage teams of direct reports. My ambition is to be as efficient and talented a web manager as possible and to be a reliable, valuable individual contributor on a team.

Often deemed mundane tasks, I take comfort in the whole process.

• analyzing metrics
• create content in a wysiwyg editor
• editing content in a CMS template
• selecting the right image
• layout of copy and imagery
• reviewing and publishing

I measure my day in productivity, not hours, and providing valuable service to my clients and colleagues. The icing on the cake is that I am paid for doing what I love to do.

Years ago I wrote down a list of my strengths, weaknesses, areas of improvement, salary history and where I wanted to be in 5-10 years. It was my personal business plan for 'me' and that plan led me to where I am today. I continue to assess my skills, marketability and profitability using the SWOT and it serves to reinforce that I am on the right track and I'm happy with my chosen career.

I may not wake up clicking my heels and jumping for joy at the idea of sitting my car for my daily 1hr, 15 min commute (each way). But once I enter the building, I walk with high-heel confidence; I flash my genuine lip-glossed smile to all, then I turn on my pc knowing the fun has only just begun.

Loving what you do makes your day feel like this

The daily grind, the mundane task of doing what I have to do is not work at all, it is great way to spend my time. My answer to Ms. Perry’s first line of the article is “yes, what I do to live is what I love to do.”

Now, folks, take a moment to read the article and ask yourself  "is what you do to live what you love to do, too?"

Best,
Parker