Be Your Own PR Firm

You're in the business baby!  You're building assets and managing liabilities.  You're marketing your business and developing a strategy that will allow you to
 - get in the door
 - make the pitch
 - close the deal


If you successfully handle your cash flow and steadily increase your ROI, you can retire comfortably and be happy knowing you've had a productive, profitable and satisfying career.


You're in the business of YOU!  That's right, folks.  You, Inc.  The You Co.  You LLC.  And when it comes to the promotion of your business, you should be your own PR firm.

Global Fair Trade Shopping Website

Years ago, my good friend and marketing colleague in Columbus, OH offered this advice: be in the business of "ME" and create a brand.  Today, Mark Cardwell is the founder and owner of Global Fair Trade Shopping LLC.  Using his advice, I reviewed my resume and applied it as the basis of my business plan.  I listed a summary of myself, my abilities and services, what distinguished me from other web professionals, how I planned to achieve my short and long-term career goals, my risks (weaknesses and short-comings) and my salary details (current, industry & desired).

My business plan defined me, my potential and my goals.  But it was my marketing and PR plan that pulled it all together and provided the direction to reach those goals. The result: I’m successful; I love my career and I’m profitable.

Your marketing plan should include a PR strategy that makes you look good and handles the negative or pitfalls that occur.  Here are a few marketing and PR tips I’ve learned while in the business of ME.

Focus on Results
Your time is valuable so stay focused on results whether they are tangible - higher ranking in search engines, increased site traffic, job offers, ad revenues, etc.  Or intangible - regarded as a thought leader in your field, providing valuable content for repeat visitors, higher self-esteem giving you the confidence needed to take that next big leap! 

Build Awareness
Your network is an important asset.  Groom it, grow it and use it wisely.  Leverage social media to build awareness of your services (talent, knowledge, experience and skills).  Professional associations, industry events, newsletters and informal meetings are opportunities to attract new customers (contacts).  Online or in-person, be in the business of YOU - be authentic, be consistent, be engaging and entertaining.

Manage Risks
If you read my previous column about Parker's Thoughts: Social Media and Your Personal Brand Risks, you should have already put into practice a zero tolerance policy.  Don't tweet it if you can't stand behind it.  Don't post it if you don't want others to know it.  And don't say it if you can't replay it in front of your boss (or mom).

Know Your Business
Bottom line: A business stays in business to make money.  YOU are a business and if you have a strong brand with a solid history, other businesses will want to partner with you by offer of employment.  That is called your career.  The quality of your career affects your cash flow and your business partners are looking for a return on their investment.  Know your strengths and weaknesses then be ready to make improvements.  Remember, luck is what happens when preparation meets opportunity.

You’re in the business baby!  You’re a captain of industry, the belle of the ball and the CEO of You, Inc.  Be your own PR firm and you’ll be profitable, happy and successful in your career.

Best, 
Parker