Cheers Web Content Nom Du Jur - Technology Needs Us!

Hey there, Parker here.

I’m writing again. I won’t rant and rave in this post. I want to acknowledge a select group in my field that is quick to adapt to the rapid expansion of technology and digital touchpoints.

If you’re new to this site – Welcome! I am the resourceful, creative and quick to smile web content manager (nom du jur) Talitha Parker. Just call me Parker. There weren’t many of us when I started, and now there’s an entire industry of web content professionals. So stay with me, if only to increase the time spent on this page (I’m winking).

Previous Nom Du Jur
Marketing Communications Specialist    Web Marketing Technologists Technical Product Manager Expert Consultant – Communications Web Content Manager Engineering Intern Tier 3 Tech Support Specialist

Cheers to us who’ve turned our niche position as the bridge between IT and marketing/communications into an essential role within the communications and marketing team!

We are the lynchpin in a solid content strategy dedicated to making the best impression possible at every engagement of our company’s brand. It’s no secret that I derive much joy and happiness in my career, and I delight being a lynchpin in previous organizations, teams and several large projects.

We are free to be creative geniuses, happily living in our marketing and communications world. We dream of new ways to expand our digital reach. It is our visions that drive technology to continually develop new tools, systems and techniques to meet our needs.

I stand among a select group who rapidly adapt to new ways of managing content, integrate fresh analytic tools, and apply the knowledge of front end markup and web languages to balance appearance and functionality.

We were the back end programmers, front end developers, and information technology specialists when IT owned both the presentation and data access of a website.

A Great Website is Branded, Practical,
Functional, Mobile, Resourceful and Useful.

We followed the presentation layer of the website to its rightful owner – marketing and communications – embracing our passion for brand, engaging content, natural flow and SEO.

Web Content pros are the bridge between Marketing/ Communications and Information Technology, even when we were the few. Now we are many and we drive technology to keep pace with our goals. Our presence and expertise is the lynchpin in every content strategy for targeted markets as well as the extended reach because we love a great website..

Yes, I’ve been away from my rants, raves and marketing career observations blog for a while. But one thing hasn’t changed; I make it all look good.

Best,

Parker

What's in an Email Signature?

Hey there, Parker here.

There's a lot to be said about your email signature.  You are not only signaling a close to a correspondance, but you're telling people more about your self than you may realize.

For a long time I would simply say "Thanks, Parker" and leave it at that.  No follow-up contact information, not even my email address or my full name.  (Okay, I still sign my emails "Parker" but I now include every way possible for the recipient to reach out to me).

This is because not everyone sends or accepts a vCard.  Some folks get the information they need and delete their emails to keep an organized inbox (I'm guilty).  Many people are using their mobile devices to send and receive their emails so why not let them view your website or return a call with a tap of the screen?

It's easy and it is the right thing to do in our modern world.

But there's another advantage to properly using your email signature - promotion.  That's right!  You can leave your name, number, email address, website, social media URLs and a quick tag line about your recent award, recognition or innovative product launch.

Simply put, use the email signature to your advantage and view it as yet another other tool in your marketing arsenal.



Best,
Parker

Welcome to Talitha Parker's Corner - Online Content Management, Web Marketing and More!

Hello, hello, hello and welcome to Talitha Parker's Corner - Web Marketing and More blog!  Here, I will post my thoughts, rants, raves and observations related to online marketing (or not) from time-to-time.


First up, a link to a wonderful article published a while ago but is just now hitting my radar.  You can apply these same tactics to managing your personal brand.  And honestly, everything about the author's company - website content and design - is must read material!  

labbrand.com

Now let's all read Vladimir Djurovic's "Integrated Branding: A Multi-Disciplinary Approach" and apply it to our own personal brand strategy.  Don't forget to leave your thoughts in the comments section!




Best, 
Parker