Google

Hi there, Parker here. Let's keep this one brief - Google. Enough said, right? Well I'm here to say I'm sold, I believe the hype, I'm drinking the kool-aid and I am a Google products stalker.

Why? Because they get me. They know I need metrics to evaluate the performance of my website and ads.  They know I like talking to my friends by video and instant message.  They understand that Parker needs to access all of her 26 different pop-mail accounts that she's been selfishly holding on to since AOL was doling them out like candy in the 90s.

And they get advertising.

Repeat - Google gets online advertising.  They make advertising so easy a kid could do it. And if said kid chose to develop an advertising campaign around the latest fizzing, popping, pink cotton candy, Google has all of the tools necessary to make it happen in a single swoop.  Let's see it in action.

Product: Fizzing, Popping, Pink Cotton-Candy
Goal: Sell a lot of it
Tools: Everything Google has available


First Step: How Do We Get Our Candy In Front of Consumers?

Google Solution - AdWords that push our candy and website on Google's network.

Second Step: We've Built It Online, How Can They Find Us Offline?
Google Solutions - Google Places allows you to post updates, maps, directions, company information and even coupons!

Third Step: We're Too Far From Their House, They Want To Shop Online - How?
Google Solution - Merchant Center and Checkout so they can buy your candy in the comfort of their own living room.

Fourth Step: They've Bought Our Candy, How Do We Measure Our Online Success?
Google Solution - Analytics and Website Optimizer to review your site usage and maximize conversion rates.

Fifth Step: They've Come, They've Bought, They're Telling Their Friends!
Google Solution - GMail and Google Friend Connect will let folks send messages and use social media to evangalize your candy.

Final Step: Success!
With minimal cost and setup you can have your fizzing, popping, pink cotton candy in front of your consumers. With a proper marketing plan in place, those consumers will become your customers. With the right fizzing, popping, pink cotton candy, a solid customer service experience and ease of purchase, your customers will become repeat customers.

So, who's with me on liking Google?

Best,
Parker