Climbing the Social Ladder

Hey there, Parker here.  Today my thoughts are on social media optimization (SMO).  It is all the rave.  If you have a product, you want to generate buzz across multiple platforms.  You want them to instant message it, email it, rate it, poll it, share it however they may choose.


You want people to talk about your product and you want them to tell their friends to tell their friends to talk about it too.  You want to be the 90s dancing baby all over again.  You want to go viral to generate leads and so you've decided to optimize your social media presence.

ok, the dancing baby was cool

I say go for it!  I'm all about leveraging technology to provide another customer touchpoint.  It is smart to engage users on their chosen channels of communication.  If you're satisfied with your search engine optimization plan you may be ready for SMO.


I understand the value of SMO.  I've been electronically sharing my opinion on products since entering my first chat room on IRC (mid-90s).  I'm pretty darn good at managing my social media presence.  However, I stop short of the title "expert" because SMO is a relatively new field and growing fast - no single person can claim to know it all.


With that in mind, Mitch Joel's latest post "Experience Has Nothing To Do With Your Social Media Status" will be of great benefit as you embark on SMO.  I agree with him that just because you have a few thousand followers on Twitter, does not mean you are an automatic expert in the field.


Although truthfully, if you do have a few thousand followers on Twitter, I'm open to hearing how you got them (seriously, call me).


Have a Happy Halloween, folks!


Best,
Parker