Twitter, Twitter Everywhere!

bird designed by Gopal Raju 

Hey there, Parker here. I like Twitter. I like staying informed on what's happening on the subjects and industries I follow. @SteveCase appeals to me because of his philanthropic efforts and research. @WebMarketing123 provides valuable insights I can use in my day-to-day work activities. I can count on @omar_k_mills (he screens followers, but is definitely worth it) to always put a smile on my face so I look forward to anything he tweets.


But then there are a few users that have gone into Twitter frenzy and are over-saturating my timeline with too many updates.


Companies showcasing their expertise may actually lose followers simply because they are posting white papers, articles and insights every 13 minutes. I've followed, then un-followed many of them because they typically send 20 new tweets within a 15 minute window. (True story, I just timed it).


Don't get me wrong, a lot of the links point to useful information and I would take time to read it all if I could. But too much information dilutes the message you want to get across. Rather than thought-leadership, the perception is regurgitation.


Since Parker (me in the 3rd person) is a solutions-oriented person and this blog is about my observations, rants and raves in online marketing, here are my suggestions for a better Twitter experience:


Following: if you're serious about properly using the Twitter platform try to pad a little time in-between tweets. Maybe once an hour? Or, how about limiting it to only 4 or 5 meaningful updates during business hours?


Followers: If you do not wish to stop following, I suggest you take advantage of the 'Lists' feature in Twitter. You can organize the users you follow into various lists then instantly access the 140 tweets they've sent that day at your leisure. (Be aware you will be limited to just 20 lists).


That's my rant for today, folks.


Best,
Parker