Content is King! Content is gold. Content is the H 2 the O necessary for your company's life on the web.
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| Digital Assets, please meet Better Marketing Systems. |
The popular marketing automation tools are sophisticated, smart, user-friendly, willingly integrating with CRM, CMS, DMS, analytic and optimization systems as though they are wooing in courtship for an everlasting love. Well, I say go ahead and get hitched!
If my campaign management platform uses a drag & drop interface for easy site design, employs it's own tag management system, tracks so much data it delivers every metric imaginable, makes A/B & MVT testing a cakewalk and reduces IT resources, I have every reason in the world to concentrate on high quality, valuable and engaging content.
Sure that last sentence ran so long it could have entered a marathon, but you get my point. Right?
Content reigns supreme because the energy that went into separate tools and systems is now consolidated into a single sign on, web based platform. And since energy doesn't disappear, merely transfers elsewhere, you can really give your users the attention they deserve through reliable and useful content.
A picture is worth a thousand words, break out the crayons.
Videos are cool if I don't have to watch it for longer than two minutes (attention spans aren't what they used to be).
Facts & figures in a unique graphic makes delicious eye-candy.
If a headline can stand on its own, keep it under 140 characters. Why? It is because my smartphone experience confirms copy/paste beats editing/rewording.
Speaking of smartphones, EVERYTHING you build using your BFF automation tool, should have a responsive design. I'm a second screen junkie - tablet next to me streaming TV, phone in hand playing poker, and I don't deny having my laptop open for email or work.
Folks, if I'm two sentences into your site and I haven't picked up any information I don't already know, I'm on to the next one (and it's likely off of your site completely).
So yes, content, content, content on the web is the location, location, location of real estate.
On that note, I'll end this bit of content right here. I'll throw in a pic or two for eye-candy and if you want a good fact for water-cooler talk, the much talked about "people aggregators" business tool is rightly being taken to court. I call it a wolf in sheep's clothing. What do you think?
Best,
Parker
www.talithaparker.com
Facts & figures in a unique graphic makes delicious eye-candy.
If a headline can stand on its own, keep it under 140 characters. Why? It is because my smartphone experience confirms copy/paste beats editing/rewording.
Speaking of smartphones, EVERYTHING you build using your BFF automation tool, should have a responsive design. I'm a second screen junkie - tablet next to me streaming TV, phone in hand playing poker, and I don't deny having my laptop open for email or work.
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| Admit it, you miss the fun Seinfeld water-cooler talk. |
So yes, content, content, content on the web is the location, location, location of real estate.
On that note, I'll end this bit of content right here. I'll throw in a pic or two for eye-candy and if you want a good fact for water-cooler talk, the much talked about "people aggregators" business tool is rightly being taken to court. I call it a wolf in sheep's clothing. What do you think?
Best,
Parker
www.talithaparker.com
